Beats | Listen to Your Heart

At the top of this process, I provided athlete insights and cultural context for our creative teams to ideate off of. I then ideated and executed social content to amplify our hero film. Finally, I created a campaign rollout for Beats by Dre’s “Listen to Your Heart,” strategizing the who, where, when and how of our campaign rollout.

My Role: Social Ideation and Execution, Campaign Rollout | Agency: Translation | Client: Beats by Dre | Social Lead: Quinn Frehner